MTU-Inform reports the increased technical potential of the Telephone Service Center (call-center) constructed on the base of the intelligent telephone network of the company. To this date, the number of incoming/outcoming communication lines between the intelligent telephone network of the company and the general use telephone network increased to 1200. Moreover, a new Dialogic telephone call processing server has been purchased and installed. After this modernization, the MTU-Inform intelligent telephone network center is capable of automatic processing of up to 1.5 million phone calls a day.

The performance gain is explained by growing interest in the MTU-Inform Telephone Center services manifested by Russian and International multi-brand companies. The services of the Center are available for marketing, advertising and other large-scale actions (competitions, lotteries, etc.), for establishing hot-lines and launching customer informational services.

One of the largest enterprises served by the Telephone Center is Pivovarnya Moskva-Efes brewery project concerned with setup and maintenance of a hot-line used in the promo-action of the Stary Melnik beer. In this promo-action, MTU-Inform implements a unique algorithm for processing phone calls from Stary Melnik connoisseurs. To learn the details on how to get the prize, a participant calls a number printed on the bottle label. The unique feature of the project is in the following: during a call, the geographical proximity of a caller to one of the Russian regions is deduced, and a participant hears an automatic voice reply informing about the nearest prize distribution sites nearest and the rules of the action. If the location of an incoming call cannot be identified, the MTU-Inform Telephone Center operators get more specific information and divert the call to the automatic information system for that region. More than 5 thousand of calls from all parts of Russia are serviced daily, up to 70% being serviced automatically.

"The intelligent network design topology provides for flexible response to market requests and prompt increase of the Center performance depending on the demand," says Dmitry Dronov, MTU-Inform marketing director. "Growth of demand for Telephone Center services has exceeded 200% in the last 1.5 years. The large-scale action of Pivovarnya Moskva-Efes clearly indicates that the large customer market oriented companies