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Logic Line
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07.08.2003 MTU-Inform intelligent services in first part of 2003

Intelligent services revenues have increased by 50% as compared to the same period of the last year to amount to $3.6 million. Over 12 million telephone calls were processed in the first part of 2003.

To-date, Logic Line family includes five service packages. Logic Line Office, a ready- made solution for small and medium-sized businesses, is the most popular. The other four are different company call center configurations, each one supporting individual caller service scenarios (operator services, messaging services, incoming and outgoing calls, multilevel voice menus, etc.).

Starting from the beginning of 2003, MTU-INFORM call-center operators have provided telecommunications support for more than 20 marketing actions. The number of operators has doubled due to increasing demand. The call-center's main clients are FMCG sector companies.

?The Call-center?s support of marketing actions is the most effective feedback channel. No other services, whether post-office or Internet, can provide such complete and as I would say emotional customer feedback? Dmitry Dronov, MTU-INFORM Marketing Director, said. ?As Russian advertising market enlarges and the number of communication channels increases, demand for these services is increasingly growing?.

'In addition, another positive trend can be clearly traced: the number of our regular corporate clients is growing. To-date, these clients account for 60% of MTU-INFORM call-center client database'.

 
 


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